[ Journal · Field notes from the studio ]

Field notes.

Field notes on agentic AI, applied intelligence, and shipping AI products that survive real customers — from the Unity Horizon studio.

Abstract architectural structure representing a connected AI system

Agentic AI18 Jul 20262 min read

Agentic AI for hotels: how an AI concierge handles 85% of guest messages

An agentic AI concierge answers most hotel guest questions instantly across WhatsApp, Instagram, email and web — cutting response times ~50× and freeing staff for real hospitality.

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Close-up of a silicon chip representing generative AI systems

Applied AI11 Jul 20262 min read

What is Generative Engine Optimization (GEO) and how is it different from SEO?

GEO is optimizing your content to be cited by AI answer engines like ChatGPT, Perplexity and Google's AI Overviews — not just ranked in a list of blue links.

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